For this campaign, we wanted to test the product under the conditions it was designed for. We were looking for clouds, low temperatures, wet roads… and we found it all.

Our destination was the French Pyrenees were the weather can be a little harsher than in the Spanish side. The goal was to show that it doesn’t matter what the weather is about if you are in the right kit.

We were also looking for nice colour combinations, so we tried to mix oranges with greens, yellows with browns, and blues with reds.
We let the models climb some of the most iconic roads on the area, like Tourmalet or Gavarnie, and we took care of everything else.