ICEBUG | SS19

I still remember the smell of pureness from that deep forest in Jonsered, Sweden.

Icebug makes some of the best shoes for humid terrains you can find out there. They even created their own certified grip and have soles full of steel studs perfect for the coldest Swedish winters.

The goal here was to showcase their new Summer Spring shoe collection in their backyard (literally this forest is Icebug office’s backyard). In addition to the beautiful location, I was lucky to count with really good models who completely understood what we needed from them.